Montblanc hosted an international gala to celebrate the official opening of its new and biggest concept store in Beijing. The store is Montblanc’s biggest flagship in the world. It will bring to life Montblanc’s heritage, craftsmanship and pioneering spirit synonymous with over 100 years of excellence.

The opening party was attended by various high profile celebrities including Nicolas Cage, Naomi Watts and Jessica Alba and others.