Started by Danielle Morrill, the hot mover and shaker formerly of Twilio, Refer.Ly aims to reward you for sharing links of products you love. It’s word-of-mouth marketing at it’s finest.

How do you get rewarded?

Paste the link into Refer.Ly, shorten it to a Refer.Ly, and share it with your friends (Facebook, Twitter, Email, Pinterest, WordPress, etc…). Each click they make tells Refer.Ly to track them up to the purchase point. If they bought it from your link, you get a cut!

Is this the new wave of social eCommerce? We all remember when we thought Facebook was going to be the king of social eCommerce. While a Refer.Ly can easily be inserted into a Facebook post, it’s pretty clear our original conceptions are wrong.

Refer.Ly knows the value of word of mouth marketing, although some news sources see Refer.Ly as an online affiliate marketing company. But this doesn’t mean that anyone at Refer.Ly is a corporate bulldog. If you thought social media was cold and impersonal, guess again. These guys really understand the value of sharing what you love!Image